About Us
The Story Behind Every Jar
"Let food be thy medicine and medicine be thy food." — Hippocrates
It Started With a Fight to Walk Again
In 2013, Etienne — a Haitian American father and founder based in South Florida — was diagnosed with a severe spinal infection. The doctors treated it with heavy rounds of antibiotics. The infection was controlled. But what came next was something nobody warned him about.
The antibiotics destroyed his immune system. His gut was depleted. His body had nothing left to run on. The inflammation was relentless. He couldn't walk. Four months bedridden — staring at the ceiling, wondering if he would ever be himself again.
Conventional medicine had done what it could. What came next was up to him.
He Found Dr. Sebi On His Own
Nobody pointed Etienne toward Dr. Sebi. No doctor. No family member. No friend. Desperate and determined, he began researching on his own — searching for something that could rebuild what the medications had taken from him.
That research led him to Dr. Sebi — the Honduran herbalist whose teachings on alkaline nutrition and natural plant medicine had quietly transformed thousands of lives, particularly in Black and Caribbean communities. Dr. Sebi spoke about sea moss as one of the most mineral-dense natural foods available — containing 92 of the 102 minerals the human body needs.
Etienne read everything. Then he started taking sea moss every single day.
What Sea Moss Did
Three things happened that nothing else had been able to do.
Sea moss fueled him — the dense minerals gave his depleted body what it had been starved of after months of illness and medication.
It reduced his inflammation — naturally and consistently, day by day, the chronic pain and swelling that had kept him bedridden began to ease.
It rebuilt what the antibiotics had destroyed — as a natural prebiotic, sea moss helped restore his gut and immune system from the inside out.
It wasn't overnight. It was a daily commitment to letting nature do what medicine couldn't finish. And slowly — his strength returned, the pain eased, and one day he walked.
Etienne still takes his sea moss every single morning.
Why Pure La Vie Herbals Exists
Pure La Vie Herbals was not born from a business plan. It was born from a lived experience of needing something real — and finding it.
After his recovery, Etienne couldn't stop thinking about everyone else going through something similar. People whose immune systems had been compromised by illness or medication. Families looking for clean, natural nutrition without synthetic ingredients. Parents who wanted something safe enough for their children and powerful enough to make a real difference.
He started making sea moss gel for his family. Then friends. Then neighbors. Everyone who tried it came back for more. So he made it official.
Pure La Vie — Pure Life.
How We Make It
Every jar is made fresh by hand in small batches in Greenacres, Florida. Our sea moss is wildcrafted from the pristine waters of Saint Lucia — harvested by hand, sun-dried naturally, and prepared with no preservatives, no fillers, and no artificial ingredients of any kind.
We make it the way Etienne wishes someone had made it for him in 2013 — with intention, with care, and with the full understanding of what's at stake when someone is counting on what's in that jar.
Made for the Whole Family
Pure La Vie Herbals is a family brand. Our sea moss gels are made with ingredients safe enough for children and powerful enough for adults. From busy moms to athletes to elders to growing kids — there is a Pure La Vie flavor for every member of your household.
No preservatives. No artificial flavors. No shortcuts. Just wildcrafted sea moss, real ingredients, and 92 essential minerals your whole family needs every single day.
Our Promise
- ✅ Wildcrafted from Saint Lucia
- ✅ Made fresh in small batches in Greenacres, FL
- ✅ No preservatives, no fillers, no artificial ingredients
- ✅ Vegan, non-GMO, and gluten-free
- ✅ Safe for the whole family including children
- ✅ Rooted in Caribbean wellness tradition
- ✅ Made by a founder who uses it every single day
Every jar is made with love. Thank you for being part of this journey.
— Etienne S., Founder
Pure La Vie Herbals
Greenacres, FL
